The bicycles were first marketed under the American Eagle brand beginning in 1965 and later under the Nishiki brand until 2001. in Kobe, Japan, and subsequently by Giant of Taiwan. ![]() Nishiki is a brand of bicycles designed, specified, marketed and distributed by West Coast Cycle in the United States, initially manufactured by Kawamura Cycle Co. 1971 advertisement: American Eagle Bikes, American Bicyclist Magazine, with 'KB Bicycles' signifying 'Kawamura-Built'
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